Sport is all about numbers. Goals kicked. Games won. Records beaten. ​

And when it comes to the coverage and celebration of sport, these are the numbers that take centre stage. ​ But there’s another series of numbers that are less well-known: the number of girls leaving sport on a daily basis because of embarrassment, shame and fear of their periods.

To launch our 3 year partnership with Puma and move women’s sport forward once and for all, we will shine a light on the numbers in sport that really matter: the number of young girls leaving sport because of their period.

Creative partners: Sofie Broeng, Lucie De la Chaise, Grace O’Brien