Whilst Modibodi did period underwear first and did it well, it’s famous for little else.

As the category matured, there was nothing preventing Modibodi becoming one of many brands in a women’s period repertoire. And only being known for period underwear is limiting for a business with ambitions to become an iconic brand that makes better essentials for everybody.

Our goal was to move past the functional (what Modibodi does) to the meaningful (why Modibodi does it). To give people a reason to embrace the brand as allies, not just customers, to ultimately make Modibodi famous for leading a revolution in comfort.

Creative partners: Emotive, Aislinn Lowe, Lucie De La Chaise, Grace O’Brien